Running can be many things: a break, a quest, a way to find your rhythm.
For Claudio Bellosta, founder of RUN FAST , it was a slow discovery, born almost by chance and growing step by step until it became a lifestyle. Over time, that individual journey took shape and expanded, giving rise to a community that today includes enthusiasts and elite athletes from the world of trail running.
We had the pleasure of interviewing him, asking him to take us back to where it all began.
Claudio, let's start from ' beginning: When did you realize that running, and trail running in particular, would become such an important part of your life?
I started running in 2015, after many years spent on the soccer field. The first year I ran to stay fit, and from the second I started participating in some road races because I was increasingly passionate about the sport. Then came the trail, almost out of curiosity: the first outing in the mountains made me realize that there was something there. ' It was something different. It wasn't just a sport, but a way to slow down mentally while everything else in my life was speeding up.
In trail running I found a new balance: the silence of the paths, the effort of the climbs, the satisfaction of reaching a summit and enjoying the view from a ' another perspective. And the further I went, the more I realized that this discipline was taking up an ever-increasing space, to the point of becoming an integral part of my daily life.
Today running, and trail running in particular, is not just a ' an activity I practice, but a way of life that also influences my work, my creativity and the way I approach each project.
RUN FAST was born almost " For fun," then it became a real, structured team with very strong athletes. When did you realize it was becoming something bigger ?
Run Fast was born in 2017 as a simple personal blog, a space where I shared race calendars, rankings, and news related to the world of running and trail running. Over time, thanks also to my work as a photographer, I had the ' opportunity to collaborate with different brands and report on important events. This allowed me to make myself known in the ' environment and to come into contact with top-level athletes and authoritative figures in the sector.
The real turning point came in January 2023, when we decided to take a further step: founding ASD Run Fast. We wanted to transform that digital reality into a real community, give a ' concrete identity to a project that was growing and that we felt was ready to evolve.
The first year we gained 35 members, a milestone that immediately sparked enthusiasm.
In the second year, we received crucial support from Davide Cheraz, a New Balance athlete and great friend, who believed in the project and became our team's first elite athlete. From there, everything started to accelerate.
2025 was the ' year of definitive confirmation: 90 members throughout Italy and ' the arrival of three more extraordinary athletes: Andreas Reiterer (La Sportiva), Martina Valmassoi (Salomon), and William Boffelli (Kailas Fuga). A qualitative leap that has transformed Run Fast from a simple blog to a structured, recognized, and increasingly ambitious sports organization.
Today, RUN FAST boasts elite athletes like Davide Cheraz, Andreas Reiterer, Martina Valmassoi, and William Boffelli. What does it mean to you to work every day with people who live running at the highest level?
Working every day with athletes of the caliber of Davide Cheraz, Andreas Reiterer, Martina Valmassoi, and William Boffelli is a privilege, but above all a great responsibility. They are people who experience running at the highest level, with a dedication and discipline rarely encountered. Working with them means constantly learning: from the way they approach fatigue, to their vision of the sport, to the attention to detail that sets them apart.
For me, it's also a constant source of inspiration. Collaborating with them isn't just about creating content or managing a team: it means listening, observing, and translating their commitment into effective communication. ' height of their sporting and human value. You realize how important it is to build a professional environment where they feel supported and best represented.
And then there is the ' human aspect: they are extraordinary athletes, but first and foremost they are genuine, helpful and passionate people. Sharing a project together, day after day, gives Run Fast a ' special soul and constantly reminds me why I started all this.
The RUN FAST project embodies a very unique philosophy: fun, friendship, sharing... but also a high level of quality. How do you build such a strong community in the world of running?
I believe a strong community is born when people recognize authenticity and consistency in what you do. ASD Run Fast has grown on simple yet profound values: friendship, sharing, fun, and ever-increasing quality in everything we produce. We've never forced anything: the community has built itself naturally, around a way of experiencing running that puts performance at the center, but above all, people.
Quality is crucial, because professionally covering the race through photos, events, videos, and curated content means adding value to your followers. At the same time, we've never lost the light-hearted, informal spirit of our first outings together. It's this balance that, in my opinion, makes the difference.
In practice, you build a strong community by listening to people, truly engaging them, creating opportunities to meet and share experiences. And above all, by staying true to your identity. If what you do truly reflects what you believe in, people will sense it and naturally choose to join.
Have you tried SPORTLAB products already? ' year, and there will be an official collaboration in 2026. What kind of benefits have you noticed, and which products are you using most in your training and competitions?
We tested the ' entire SPORTLAB Milano sportscare line: Active Sun 50+ , Cooldown Cream , Slider and Warmup Cream also in view of the technical partnership that we will formalize for the 2026 season, in which SPORTLAB will be one of the technical sponsors.
After several weeks of use, we can say that this line has proven to be a concrete ally for those who practice sports regularly. They are not simple cosmetics, but real tools designed to accompany the ' athlete in all phases of the ' training: from muscle preparation to recovery, including protection in the most exposed contexts.
We are therefore thrilled to launch this collaboration and share this opportunity with all our members, who in 2026 will have the opportunity to test the products and participate in the dedicated activities that SPORTLAB Milano will organize with us during the season.
Claudio's words perfectly capture what it means to be part of a community that embraces running with authenticity, sharing, and respect for everyone's journey, and we at SPORTLAB Milano can't wait to embark on this journey together.
For those who want to learn more about the project or join the RUN FAST community, all the information on membership is available at this link .