Every athlete knows how important warming up is before training.
Yet, even with the best routine, muscles and tendons don't always reach the ideal temperature for strength, flexibility, and coordination in just a few minutes.
In this context, a quality preparatory cream , such as WARMUP CREAM by SPORTLAB Milano , can become a technical ally capable of optimising the warm-up phase and making a concrete contribution to the prevention of muscle and tendon injuries .
Why muscle temperature is crucial
When the muscle is “cold”, the fibres have a reduced ability to contract rapidly and the tendons are less elastic.
A gradual increase in temperature:
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Improves the viscosity of connective tissues
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Increases blood and oxygen flow
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Accelerates neuromuscular response
These mechanisms reduce the risk of strains, contractures and injuries from sudden loading or strain.
The synergistic action of active heating and WARMUP CREAM
Movement remains the main stimulus for preparing the body, but topical thermogenesis (induced by a heating cream) anticipates and enhances the physiological response.
SPORTLAB Milano 's WARMUP CREAM is formulated to act in two phases:
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Immediate microcirculatory stimulation , thanks to natural vasodilator extracts that increase superficial blood flow.
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Progressive and controlled warming , without irritating the skin, also ideal for daily use pre-training or pre-race.
The result?
Muscles are ready sooner, with a lower risk of injuries related to explosive or sudden movements.
Who should use it
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Those who practice endurance sports (running, trail running, cycling, triathlon)
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Power and sprint sports (football, basketball, CrossFit, tennis)
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Outdoor training in cold or humid climates
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Over 35, who have slower muscle activation times
How to use it correctly
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Apply 10–15 minutes before activity to major muscle groups (thighs, calves, shoulders, back)
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Massage until absorbed to activate microcirculation
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Best when combined with a series of dynamic exercises
Good muscle preparation is the basis of performance and prevention.
Relying on technical tools like SPORTLAB Milano 's WARMUP CREAM doesn't replace training, but rather enhances the quality of your warm-up and helps your body express itself with confidence, power, and control.




